In late March, BlackBerry announced that the company has sold 1 million Blackberry 10 operating system based devices. The news came as a real shocker for many doomsday predictors of the company on Wall Street.
Analysts had expected the company to manage 915,000 units sale on the new platform; however, the Smartphone maker quieted all their predictions by crossing the phenomenal 1million mark on the sales of the BlackBerry Z10 within 2 months of its launch.
The Canada based company was rapidly declining in comparison to its competitors globally, and was held aloft only on the strength of the brand name it had created. BlackBerry devices aimed to cater to a niche market of working professionals, which seems to be caught on with people of all segments, especially students.
However, this image could hold the fleeting fancy of mobile users very briefly who were discovering newer and more fanciful innovations, thus, BlackBerry began to face its first dip on account of redundancy.
The company went into a frenzied makeover session with the launch of a new platform, the BlackBerry 10 and two new Smartphone devices - the BlackBerry Z10 and the BlackBerry Q10. The company promised 1 million new applications on the BlackBerry market place and also changed its name officially from Research in Motion to BlackBerry.
The BlackBerry 10
The latest edition of the BlackBerry operating system is the BlackBerry 10. A wonderful innovation in itself, the BB10 is not just a routine update, but comes with a host of new and exciting features.
The operating system has been designed to save time with its “BlackBerry Balance” idea behind designing the entire operating system. Using the BlackBerry Hub interface, users can separate their personal and professional data while working in a seamless “flow” throughout. The latest operating system will also set up firewalls so that your personal data is not infringed upon when IT Managers from your company are configuring your device.
The Blackberry Z10
As of now, only the BlackBerry Z10 device has been launched in the market, while the Q10 release date has not yet been revealed. So, all the sales estimates that we have been hearing until now of the BlackBerry 10 devices are pertaining to the BlackBerry Z10 alone.
The BlackBerry Z10 is the first touch screen device to be launched on the BB10 platform. Keeping in line with the single hand operation design of BlackBerry, the device has a 4.2-inch HD LCD display and gets powered by a 1.5GHz dual core processor with 2GB of RAM and 16GB ROM that is expandable up to 64GB via micro SD card. It has an 8MP rear camera and a 2MP front camera. The device has all the latest connectivity options such as 2G, 3G, 4G LTE, Wi-Fi, NFC, GPRS/EDGE, Bluetooth, USB and GPS with A-GPS. The device runs on an 1800mAh Li-Ion battery offering up to 10 hours talk time.
The Way Ahead
The BlackBerry Q10 is yet to be launched, and we can expect a similar response, though nothing can be said till the device is out.
BlackBerry devices are mostly preferred by working professionals for the number of privacy features and the seamless integration it offers with the workflow system. The BlackBerry devices have evolved into being a status symbol for its owners.
We can expect BlackBerry to ride on the strength of its powerful brand name to break new barriers.