The growth of
smartphones has been phenomenal. With
the entry of big players like HTC, Samsung and Apple the features of a smart
phone have been getting frequent makeovers. Each of these companies wants to establish
itself as a market leader. The single goal seems to be enhancing the smart
phone features like processors for better processing, display, camera etc.
There has been so much of development when it comes to both the design and
performance of the smart phones. All this obviously comes at a cost. Better the
phone, higher the price. The phone market had become top heavy. Those who can
afford these super expensive phones get to use all the latest smart phones.
Affordable:
India is an
emerging market which on one hand has the affluent rich class and on the other
has a huge middle class. There is a huge market that is ready to be tapped for
good quality and affordable smart phones. A mobile phone now days has become
more than an accessory, it is a necessity. Not everyone can afford smart phones
worth thousands from Samsung or Apple. This is where a company like Micromax
succeeds. Micromax is a Gurgaon based
company which has been focused on manufacturing mobile phones and LED
television sets. Micromax is the largest
domestic mobile company in India. It has been gaining popularity as it has been
able to penetrate the masses and sell smart phones to a larger audience. The
biggest USP for Micromax is the fact that it is affordable. The company has
launched products that sold well and helped it gain market share. One such
smart phone that is aimed at the price sensitive end of the market is Micromax
A65 or also known as Micromax Smarty.
Price:
Micromax A65 is
an entry level budget smart phone. The phone is priced around Rs.5000 in the
Indian market. The phone comes in good packaging. When you open the box you
will find all the accessories like User guide, Warranty card, Handset, Charger,
Headset, Battery, Data Cable and a Protective Cover. The protective cover is a
nice surprise. It seems thoughtful on the behalf of Micromax. Usually the cover
has to be bought separately and one ends up spending extra on getting a mobile
cover.
Design and Colors:
The first
impression of the phone is pretty good. It is an admirable looking device with
slightly curved corners. It gives a rich look and at the first glance doesn't
appear to be a budget phone. It is a
dual SIM phone which will only be available in one color, black. The phone
weighs 148 g and its dimensions are 69.7x130x10.95 mm.
Screen size:
The screen size
is a generous 4.3 inch which is pretty big for a budget smart phone. To top it
up it is a capacitive multi- touch screen. The display is TFT with WVGA, 480 X
800 pixels resolution. It supports 267 K colors. The screen may not have the
crisp quality of other high end smart phones but it is not a deal breaker. With
a resolution of 480 X 800 spread over a 4.3 inch screen there is bound to be
some pixilation.
Hardware:
A 1 GHz ARM
Cortex-A5 processor works well. It supports the apps and lets you play games.
There is a lag and if you open multiple apps the processor cannot handle
that. It gets the work done but nothing
fancy. Micromax A65 has a 512 MB RAM. It runs on an old version of android
operating system. It carries Ginger Bread 2.3.5. Now this again may not sound great
but this too gets the work done. You can access various apps and Google
play. The icons look a bit stuck and the
flow is a bit jarred. But one cannot really complain about it at such a steal
away price.It has microSD slot to expand the memory upto 32 GB but the internal
memory is a too low at 190 MB.
Camera, Features and Applications:
If the looks and
price have not yet impressed you then you should look at the plethora of
features that Micromax Smarty offers. It has 3.5 mm audio jack. The audios are
decent and voice quality is good. The
A65 also surprises us by having a primary camera of 2 MP as well as a secondary
camera of 0.3 MP. Do not expect a lot from the pictures, they are as good as 2
MP camera can click. Since the phone does not support 3G, video calling is not
an option but you can use skype or any other similar application to do video
calls. Pictures taken in full day light
come out well but the camera does not really work in dim light or in the night
even with a flash. The phone offers connectivity via Bluetooth, WAP, wifi, EDGE
and a class 12 GPRS. The media player
supports both MP3 and MP4 media files. Micromax has also ensured that there is
a FM. For gamers there are proximity and
gravity sensors built in. You can comfortably play basic games including temple
run but otherwise the graphics are not pro gaming. The phone comes loaded with
apps like WhatsApp, Hookup, Facebook, Mi Zone+, M live, Cricket Fever, Google
Play Store, Mi Store and other Pre-loaded Apps.
For such a loaded smart phone the battery does not do justice. Micromax
A65 has a Li-Ion 1350 mAh battery. The battery supports 5 hours of talk time
but drains when you play games or access other interactive apps. It’s a safe option to carry a charger along
just in case the need arises.
Verdict:
Micromax Smarty
A65 is a great entry level smart phone. The specs are decent and the audio and
video quality is acceptable. The operating system and processor work well
together and at such a price point don’t give you a chance to complain. If you are comfortable shelling out a few
more thousands then there are much better smart phone available in the market. Micromax A65 is not the best phone in the
market but for a budget smart phone which has good looks, 4.3 inch screen and
comes loaded with a host of features this one gets thumbs up.
Author-
The Author
of this post is Julia. She wrote several tech posts for 91mobiles.com. Also
check out micromax a65 price in india here. Her passion for upgrading her knowledge puts her to research on
topics relevant to her industry. Besides, she also likes to share her findings
by writing about them in her free time.
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