Rise of Indian manufacturer Micromax in just last six years is nothing short of a fairy tale. The company started with phones offering great battery life but now it’s second only to the global manufacturer Samsung. According to IDC report, it can go past Samsung if it continues with its aggressive strategy. To find the reasons for this spectacular success is not very difficult as the company undercuts its competition by offering complete package at half or one-third of the price of other companies like Samsung, Nokia and Sony. Similar to Samsung’s Galaxy S series, Micromax has created its flagship series dubbed as Canvas. The series has been churning out good sales for the company, so much so that it had to increase the Canvas A116 HD’s price to meet the supply. However, this made Micromax very confident about its successor and the company launched it in a premium range with very little difference from the Canvas A116 HD. The good part is that the manufacturer has realized its mistake and now launching the successor of Canvas 4 by actually adding some nice features. Let’s take a look at the Micromax Canvas Turbo A250:
Though both the devices sport a 5 inch display, the Canvas Turbo will bear a Full HD resolution, resulting in impressive pixel density of 441 ppi. It also uses a new CGS technology for IPS display.
Processor and RAM
This was one of the biggest issues with the Canvas 4 as it had similar processor as of Canvas HD. But, the Canvas Turbo is now powered by a MediaTek quad-core processor (MT 6589T) clocked at 1.5 GHz.
The Turbo also comes with double the amount of RAM in Canvas 4. The healthy 2 GB of RAM would making gaming and navigation on the phone smooth and fast.
The device is loaded with Android 4.2.2 JellyBean OS,and though some of the software customizations are same as of Canvas 4 (Blow to Unlock, Browser and Video Player pinning, etc.), there are some new features as well, like iFloat, Smart Gestures, and more. The phone will also have some apps preinstalled such as BBM, Spuul, Hike, Opera Mini, etc.
One of the main reasons for the Canvas 4 high price was its radical design change from the earlier plastic body phones. Company made use of aluminum uni-body giving the Canvas 4 a distinct and attractive look. Canvas Turbo A250 takes the same design language forward with asleek profile of little above 8mm. The aluminum frame around the edges also doubles up as antenna. Canvas Turbo will be available in Blue and White colors, unlike white and black colors of Canvas 4.
Micromax has powered the Canvas Turbo A250 with a 13 MP BSI sensor with LED flash, which is same as of Canvas 4. This camera surely would be a great choice for shutterbugs. Unlike its predecessor, there are some interesting software applications in the Turbo called ‘Camerazzi’ allowing for 360 degree panorama, Object Removal, and more.
Similar to Canvas 4, its successor will be coming with huge storage of 16 GB out of which, around 10 GB memory will be accessible to users. Unfortunately, there is no option for expandable memory, since the device has a uni-body.
The Canvas Turbo A250 will have 2G/ 3G network support with Dual SIM, Bluetooth, Wi-Fi and GPS.
This will remain one of the sore points of the Turbo as it is offering just 2000 mAh battery, which might not be able to power so much hardware.
All in all, the Canvas Turbo A250 is surely a great buy at under Rs. 20000. It surely proves a tough competitor to other options from Indian manufacturers as well as to global companies. Though, it’s battery and non-expandable memory might make it less desirable.
The Guest Author of this post is Julia. She wrote several tech posts for 91mobiles.com. Also please check micromax canvas turbo price in india here. Her passion for upgrading her knowledge puts her to research on topics relevant to her industry. Besides, she also likes to share her findings by writing about them in her free time.