Mobile App Engagement Ads – 5 Metrics You Need to Keep Track Of


Today, the smartphone market place alone accounts for as much as 15 percent of the overall internet traffic. Over 1.5 billion people across the world use smartphones who download millions of apps nearly every day. The smartphone app industry today is indeed booming and is destined to set some new records in the imminent future. However, despite of the fact that the smartphone industry has a vast pool of opportunities, app developing individuals and business entities still battle to start the downloads ticking and register a considerable number of total downloads.
The prime reason behind this is that app developers usually lack proper planning that is extremely crucial to stage a platform for app launches. In the absence of an aggressive app launching strategy, it is unlikely that you will be able to reap maximum benefits from your app. This is where services of mobile app install ad agencies come into picture. These companies devise effective and customized promotional solutions that are targeted towards only one goal, maximizing the number of downloads. Here are some areas that these agencies focus on in order to maximize app downloads. 



5 Areas Where Mobile App Engagement Agencies Focus On Include
1.    Usage Statistics
Mobile app promotion agencies track the usage statistics of consumers through specialized resources. They provide an elaborate graph of all the devices consumers use, their locations, operating system and what all apps they are interested in, which gives them an edge in monitoring the behavior of people. These companies make use of efficient tactics that provides them with an insight on customer’s preferences.

2.    Retains the User
Mobile app engagement ad agencies take all possible measures to retain the customer and design your promotional strategy in such a way that the customers stay longer on your apps and don’t simply brushes off of them after a single download. These created an elaborate statistic of usage preferences of the customer and monitor what are there tendencies while using the application. Once you know the nature of customers you will be able to predict your next move.

3.    Tracks the Screen Flow
Tracking the screen flow is extremely vital to know more about the customer’s activity on your applications. Mobile ad promotional agencies track screen patterns and understands how the customers tread through the app content. This allows you to understand that what all are the features that customers use most and what all are that they don’t pay heed towards. This provides you an understanding of areas where you need to channel your focus.

4.    Conversion Rates
To generate revenues from your application, you need to make sure that the conversion rate is high. If a customer is not purchasing your application, even after spending a considerable time on knowing about it, there is something wrong about your application. Mobile ad promotional companies point out these anomalies and provide your application a presentation edge that automatically entices the customers to purchase them.

5.    Enhance the Credibility
App installation agencies take all possible measures to add value to the app and carve out a nice reputation in the marketplace. These agencies make your application fairly credible that creates a nice impression on customers and compels them to download them. These agencies devise result-oriented strategies that translate into increased number of downloads.
All in all, it is rather clear that mobile app install ads agencies play a crucial role in setting your downloads ticking. So if you want maximum number of downloads for your app, now is the time to hire a mobile app engagement ads agency.

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