In late March, BlackBerry announced that the
company has sold 1 million Blackberry 10 operating system based devices. The
news came as a real shocker for many doomsday predictors of the company on Wall
Street.
Analysts had expected the company to manage
915,000 units sale on the new platform; however, the Smartphone maker quieted
all their predictions by crossing the phenomenal 1million mark on the sales of
the BlackBerry Z10 within 2 months of its launch.
The Canada based company was rapidly declining
in comparison to its competitors globally, and was held aloft only on the
strength of the brand name it had created. BlackBerry devices aimed to cater to
a niche market of working professionals, which seems to be caught on with
people of all segments, especially students.
However, this image could hold the fleeting
fancy of mobile users very briefly who were discovering newer and more fanciful
innovations, thus, BlackBerry began to face its first dip on account of
redundancy.
The company went into a frenzied makeover
session with the launch of a new platform, the BlackBerry 10 and two new
Smartphone devices - the BlackBerry Z10 and the BlackBerry Q10. The company
promised 1 million new applications on the BlackBerry market place and also
changed its name officially from Research in Motion to BlackBerry.
The
BlackBerry 10
The latest edition of the BlackBerry operating
system is the BlackBerry 10. A wonderful innovation in itself, the BB10 is not
just a routine update, but comes with a host of new and exciting features.
The operating system has been designed to save
time with its “BlackBerry Balance” idea behind designing the entire operating
system. Using the BlackBerry Hub interface, users can separate their personal
and professional data while working in a seamless “flow” throughout. The latest
operating system will also set up firewalls so that your personal data is not
infringed upon when IT Managers from your company are configuring your device.
The
Blackberry Z10
As of now, only the BlackBerry Z10 device has
been launched in the market, while the Q10 release date has not yet been
revealed. So, all the sales estimates that we have been hearing until now of
the BlackBerry 10 devices are pertaining to the BlackBerry Z10 alone.
 |
| Blackberry Z10 |
The BlackBerry Z10
is the first touch screen device to be launched on the BB10 platform. Keeping
in line with the single hand operation design of BlackBerry, the device has a
4.2-inch HD LCD display and gets powered by a 1.5GHz dual core processor with
2GB of RAM and 16GB ROM that is expandable up to 64GB via micro SD card. It has
an 8MP rear camera and a 2MP front camera. The device has all the latest
connectivity options such as 2G, 3G, 4G LTE, Wi-Fi, NFC, GPRS/EDGE, Bluetooth,
USB and GPS with A-GPS. The device runs on an 1800mAh Li-Ion battery offering
up to 10 hours talk time.
The Way
Ahead
The BlackBerry Q10 is yet to be launched, and
we can expect a similar response, though nothing can be said till the device is
out.
BlackBerry devices are mostly preferred by
working professionals for the number of privacy features and the seamless
integration it offers with the workflow system.
The BlackBerry devices have evolved into being a status symbol for its
owners.
We can expect BlackBerry to ride on the
strength of its powerful brand name to break new barriers.
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