Creating an app takes work, but the
work isn't over once the app is done. That's actually when the biggest effort
starts, because the app has to be marketed and distributed in order to compete
against a saturated
app market. Do it right, and you'll see some real results. Do it wrong,
and you're liable to not see anything at all. Here are the five best app
strategies for marketing and distribution, so you can have the highest chance
of seeing great returns from all your efforts.
1). Find (and Stay In) Your Niche
You need a niche, so you can locate
your target market. If you offer something unique that similar apps don't have,
or you find an underserved market that doesn't have much app representation,
you can really catch people's attention. Anyone who needs an app is looking for
something that is a good price and that will do everything they need it to do.
Building a niche can put you at the head of the market, and position you to
handle any competitors that come your way later.
2). Consider Exclusivity
Exclusivity and invitations can
generate a lot of buzz around your new app and really get people wanting to buy
and use it. You want to make sure people understand that your app is unique and
it has value. If you make it exclusive, you'll get people talking, and that
word of mouth will create a demand from more people to get your app. Other
people will do a lot of your marketing for you.
3). Release Features and Updates Early and Often
Get your core features created and
get them released to the people who are testing and beginning to use your app.
Those early adopters can give you a lot of feedback as to what's working for
them and what isn't. Then you can be sure you're creating something that people
really want to use, and that they like and will enjoy. As you add features and
make changes, keep releasing them. You don't need to wait until everything is
done before releasing your app. Just finish the main features, put it out
there, and then start working on all the "coming soon" options.
Release them individually as they're completed, to keep people interested and
show that you're giving them more and more options over time.
4). Build in Social Sharing
Social sharing and the brag factor
that comes with it is very important to an app. Make sure you've built in a
social feature, whether its a game, an exercise app, or something else. That
way, your users can talk to others about what they're doing and share their
accomplishments. That gives them additional value and helps them feel better
about your app, so they'll tell their friends and get them interested in
getting your app, too.
5). Optimize Your App for the App Store
If your app doesn't have the right
title keywords, it's not going to get found by people searching the app store.
Choose your keywords carefully, just like you would for your website, so
potential users can find you. Don't just focus on the title, either. You also
want to put the right keywords in your description, so you can collect the
maximum number of searchers who will find your app.
Author Biography
Sophorn Chhay
Sophorn is an inbound marketer
specializing in attracting targeted visitors and generating sales qualified
leads. Through Trumpia’s SMS
marketing automation solution he helps businesses and organizations
communicate effectively with their customers or members. Trumpia is offering a free
Mobile Marketing Success Kit so don’t forget to grab your free
copy.
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